Important Design Concepts

     When you create your pages' content, pay attention to:

• Keyword prominence
• Proximity
• Frequency

The thing about keyword prominence is that the best place to plece keywords in your text is at the top of each page, preferably the main page. The closer your keywords appear to the start of the page or the start of a sentence, the better. You'll frequently see "keyword prominence" used to describe search engines' algorithms. Be aware that some engines also say the bottom of the page should contain keywords as well.
     It gets more complicated. Search engines view pages differently than people do. Here's an example:
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Chrome. We’re all about chrome. Chrome bumpers, chrome trinkets, we love chrome.
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Chrome We’re all about chrome Chrome bumpers chrome trinkets we love chrome

Now, you may think you did pretty good by putting your keyword, which was obviously "chrome", at the top of your page. A search engine, however, sees your page this way:

      Now your keyword placement doesn't look nearly as good as it did before, does it? So the moral of the story is: try to put keyword-rich text at the very top of your page. If you put images at the top of your page, make sure to include ALT tags so the search engine ignores them.

Now, about keyword proximity. Some engines, such as Google, use keyword proximity as part of their ranking formulas. So what’s it mean? Keyword proximity refers to how close keywords are to each other. You want to put
 

Meow Mix sells the very best

cat food as far as taste tests of actual cats are concerned.

versus

Meow Mix scored number one in taste tests to see what kind of

food is really preferred by the typical cat. The two keywords are "
search engines do this? Because if you’re searching for • Repeating the exact same words in your linking text, which the spider will interpret as automated link swapping. (Interestingly, it’s fine for the spiders to be fully automated, but they hate it when we do that!)

"running shoes", a page that contains "running shoes" is probably relevant, but a page that contains, "I was running late for work and forgot to put on my good shoes," probably is not.

Why is keyword density important? Because, as I said earlier, it measures how often that particular word comes up. Keyword density is also known as keyword weight. The higher the percentage of keywords in relationship to other text, the higher your page will rank—to point. Many search engines, Google included, have cat food."

Cat food

is our only business.

Since "

Realistically, keyword density is almost never this high, nor should it be or your copy will sound very contrived. The recommended density is 3-7%. This means that your keyword should repeat 3-7 times for every 100 words.

Sure, that may not sound hard, but believe me--having 10 keywords and trying to repeat each one 3-7 times per 100 words of text is practically impossible. Instead of trying to do that (and having copy that sounds really weird), pick two or three of your most important keywords and try to use them 3-7 times for every 100 words.

So what about keyword frequency? Keyword frequency is a measure of the number of times keywords occur within a page's text. It's kind of related to the

•

Include at least 100 words in page text

•

Use keywords at the beginning of the page

•

Place keywords close to each other

•

　Repeat keywords 3-7 times for every 100 words

3.2 Likes and dislikes of Googlebots

What’s a Googlebot? It’s one of the little web-searching spiders (automated) that I talked about in the last section. And these spiders have definite preferences, so you want to make sure your content is good spider food.

Spiders like:

•

• Normal keyword densities of 3-7%.

• Lots of backlinks on pages that link back to your home page. (Top sites have an average of 300 backlinks.)

• Original content not found anywhere else.

• Quick downloads of sites, which means not a lot of dynamic URLS to other sites.

• Site maps.

• ALT Tabs for images.

• Link partners who are contextually relevant to your page (i.e., if your page is about buying real estate, links might about be how to get loans, how to prospect for deals, how to start a corporation…but not about pet gerbils, latest fashions, or cell phones.)

• New content every time the spider comes to check up on your site. Spiders do not like:

• More lines of code than text.

• Nested tables.

• Super-high keyword densities, which they call "keyword stuffing".

• "Doorway pages" that act as a portal and which just happen to have super-high keyword densities.

• Too many backlinks

• Duplicate content from another site—regardless of who stole what from whom.

• Lots of dynamic URLs that cause a site to take forever to download.

Neat code—less lines of code than lines of text (or more lines of text than lines of codes.)

• Stale content that never changes.

concept of keyword density. The thinking is that search engines want to see a word used more than once to make sure it’s something you’re really talking about. The best number of times to repeat a key word is 3-7 times.

Don't get overly clever and try to use tiny or invisible text to put keywords at the beginning of your pages. Search engines look for this, and when they find it they call it spam and they’ll probably reject your site for it.

So, in a nutshell, you want to:

is", "our," and other stop words are usually not counted, there are three "words" in the sentence: "puppy food," (which the search engine counts as one word, since that’s what it’s searching for), "only," and "business." "Cat food" composes 1/3 of the sentence, or 33%.

gotten wise to the fact that extremely high keyword densities are probably contrived.

Here's an example of how keyword density it measured. Let's assume the keyword phrase is "

cat" and "food." If a user searches for "cat food," the first sentence will rank higher because its keywords are closer to each other. Why do

your keywords as close together as possible and make sure your sentences are clear.

Here's an example: