Thursday 24 February 2011

PPC And Alternative Traffic Marketing

                                                                                 PPC
The second method by which a website can get ranked with a search engine is using a pay-per click (PPC) campaign. Above, You can see the PPC on the right side of the google page. Instead of competing for page rank, these listings pay to get listed here. PPCs are beneficial, because the owner of the ad ONLY pays when someone clicks on their listing. So you're only paying for surfers to come to your site who's interests were sparked by your ad.

Most PPCs allow you to write your ad and bid on different keywords of your choice. For example, if you are running a penis enlargement review site, you might choose keywords like "longer penis" or "penis extension". You could then bid on the keywords, specifying that you'd be willing to pay $0.20 per click. Submit your ad and away you go. Again, a word of caution. Read up on PPC campaigns and learn as much as you can. Done well, they can be cash cows, done poorly. they'll take you to the cleaners.

                                                 Alternative Traffic Marketing
There are virtually no limits to where you can get traffic for your website. You can setup reciprocal links with other like websites and trade traffic (this also helps your SEO). Email campaigns, as long as they are targeted and are not spam, can work well. Snail mail mailers, flayers, and traditional advertisements can also work. Just like building your site, be creative in its promotion. This helps you stand apart from the crowd and will lead to more traffic to your site.

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