There are two ways to get ranked with a search engine. The first is referred to as SEO (search engine optimization). This is by far the most competitive (and profitble) route. Google, for instance, places a great amount of emphasis on your website's links. The more links you have going out and coming into your website from other "like" websites, the more "relative" your site becomes. Consequently, the more relative your site is, the higher your page rank. There are numerous other ways to optimize your site for SEs. I am happy to give you with this and point you to more resources.
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